A visual 90 second gem of a film

Once in a while there comes along a commercial that appears more like a movie clip, a trailer if you will, to bring its message to you. British Airways “To Fly - To Serve” is executed as if it were a major motion picture.

This is not an endorsement for British Airways, rather the desire to share a masterful and superbly crafted film, which embodies the companies heritage with the history of aviation. These elements were brought together through people, the aircraft, and CGI.

After watching the commercial, I know you will agree with me, that this is indeed a visual gem of nostalgia, which captures the romance of early flight, including the men who who not only pioneered aviation, but dared the unknown.

British Airways 2011 ‘To Fly. To Serve’ commercial

Those first young men, the pioneers, the aviators building super highways in an unknown sky. Leaving wives and children in their snug homes, with just a kiss and a promise to return.

Roaring into the clouds to battle wind and stars.

Their safety systems built of brain and heart. They landed where there were no lights. Transforming strange names from tall tales into pictures on postcards home. And those next young men, traveling further, faster, higher than any in history and the ones who followed them, who skimmed the edge of space, the edge of heaven, the edge of dreams.

And we follow them up there to live by an unbreakable promise. The same four words stitched into every uniform of every captain who takes their command.
To Fly. To Serve.

The making of the British Airways ‘To Fly. To Serve’ commercial

Making the most of visual effects

The background of the aircrafts in the film

I hope you have enjoyed it as much as I have.


Thank you for your visit
and comment . . .


Susan Deborah said...

Dear Egmont:

Wonderful, indeed. Any ad that captures history and aesthetics is always a hit and remains long in our mind. But not many ads these days are crafted so. I hope you will agree with me on this.

Thanks for your warm email, dear Egmont. Hope you are doing fine and so is everything around you.

Be happy and healthy.

Joy always,

Ange said...

Does definitely give one goose bumps. I have many pilot friends. Often gets me thinking...